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Logo: OK, but too complex

A logo ought to be simple, engaging and memorable. We don’t want it to be overly burdensome for our guests.

Case in point… have a look at the Conoco Phillips logo, the red triangle shape above the text. I have it on good authority from an industry insider that they paid $3.5mm for that design and its associated market research.

You might consider something a little more understated. Whitespace is King. Eschew unnecessary noise.

Keep up the good work!

Status: Rejected2 comments

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Comments2

  • dmiradakis

    Team•

    Jan 6, 2025

    Thanks for the feedback! This is a new logo that I just recently had designed for the platform, I wanted something more interesting than the previous one.

    Could you explain your use case for me a little, though? You mentioned not wanting to show a complicated version to guests, do you plan to show Didact UI on a public/customer-facing TV of some sort, or did you mean something else?

    And if the logo is too complex, would a white label option of some sort be of interest to you? Where, for example, you could add your own logo?

    • InteXX

      •

      Jan 6, 2025

      a new logo that I just recently had designed for the platform

      Oops… you already paid good money for it?

      You mentioned not wanting to show a complicated version to guests

      Oh, that! I just meant it in the generic sense, as in ‘you and I,’ not ‘me and somebody else.’ Pardon me, I guess I was a bit ambiguous there.

      you could add your own logo

      When you’re sitting around someday counting your thumbs, and you have absolutely NOTHING else to do, that’d be something you could cast a glance at 😉